There’s nothing more hilarious than a good prank caught on camera. Since 1985, the British charity Comic Relief has come up with some of the U.K.’s best comedians to raise awareness for the poor and help feed millions of less fortunate around the world. This time they did it again with the help of an awesome British reality star.

Their primary fundraiser is the annual Red Nose Day, which is such a popular British event that it’s a semi-holiday. For this year’s fundraiser, British reality star Spencer Matthews volunteered his time to perform a tomato stunt prank on some unsuspecting supermarket employees early in the morning before the store opened.

Credit: Sainsbury’s

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