It is much easier to create an interesting and viral page than you think. Not only can using graphic and media content increase attractiveness in the eyes of visitors, but it can also greatly improve the process of learning the information you are trying to convey to users. Thanks to the well-established system of content marketing in conjunction with visual content, your company or project will be able to achieve such results as:

• Increase in the number of clients/visitors;
• Shorten the time to make a purchase decision;
• Gain the title of expert in your field;
• Improve the rating in search engines;
• Gain a significant advantage over competitors.

This list can be easily continued, as content marketing can be directed in any direction you need.

Further in this article, we will analyze the types of visual content, the use of which, depending on the situation, can make your information viral.

Infographics

In infographics, as a rule, the most important part of the information is collected, described in the material, and presented in the form of easy-to-read diagrams, images, and drawings. Marketers’ studies show that pages that used infographics received reposting three times more than other types of content.

It is important to use infographics when it is needed (articles loaded with statistical data, reports, strategies, etc.). In addition, it would be a great solution to make your infographics dynamic with the help of giphy.com.

Quality Graphics and Photos

Graphical information in the network takes the second most popular place after the text. When creating viral publications or articles, the use of colorful and interesting images is mandatory. If we are talking about pages with the product being sold, its photo is just obligatory. According to statistics, more than 90% of buyers want to look at an image of goods on the site before making a purchase.

Video

Using video allows you to capture all the attention of the visitor. The topics of video clips that can be placed on your pages can vary from a video message from the head of the company to simple instructions for using your product. More than half of active network users watch the product videos before making a purchase decision. It is believed that creating a video is a laborious and time-consuming process. Yes, it is. However, technologies are not standing still, and today there are many video editors like Fastreel that can be used by even beginners and amateurs. The good news is that these services are already available even online.

Call-to-Action (CTA) Buttons

If you want your readers to distribute your article, ask them to do so. Buttons to share material via e-mail or social network will certainly do their job. You can ask your visitors to leave a comment on the site, or complement your material, thus creating a “community” of a particular page.

Quotes

Inspiring quotes from experts recognized in your field will attract readers’ attention and increase your level of expertise in their eyes. Of course, you do not need to use quotations too often and insert them into the material without sufficient reason, as such behavior can, on the contrary, worsen your reputation.

Graphs, Charts, and Maps

The use of charts and diagrams allows accelerating the understanding of information content, especially if we are talking about numerical values and ratios. The detailed graph of sales growth for tens of years can fit in the image in 300px on 200px, while the description of this period in text format will take much more space and time for reading and comprehension.

Visual Instructions

Creating and maintaining any service and goods on the market is always associated with the need to constantly describe their work. Not only does a graphic or video instruction for the user reduce the time of explanatory work, but it also can distinguish you among competitors in a positive light.

Visual Quizzes and Puzzles

Want to make your page more entertaining for visitors? Use quizzes and puzzles! Your brand will eventually become associated with something intellectual, requiring more attention from visitors and users.

Memes

From the whole list of graphical content, only memes with demotivators should be used very carefully. A good joke can brighten up a day or an evening, attract additional visitors to the page, but the percentage of interested in buying the user will be much lower than when using other types of graphic content. Anyway, you will definitely need a meme generator.

Grid Banners

One of the latest original innovations on Instagram is grid banners, which allow users to divide a large photo into small parts and present it as a single composite banner. Such composite banners or collages are now very popular among users, as well as in accounts of small businesses and brands.

Conclusion

As you can see for yourself, the choice of graphic content to create a viral page is impressive, which means that everyone can find the best option for themselves, although it is not worth trying to fit all types of graphic content in one material – know the measure.