As a business owner, it’s always essential to think about different ways to increase your bottom line. While you can work to create an amazing product, if no one knows about it, you won’t make any sales. This is why you’ll want to make sure your marketing strategies are consistent and effective. Since you’re a business owner in the digital age, it makes sense to adopt digital marketing strategies. After all, they have great potential to be effective. When you’re examining the different strategies to adopt, it’s wise to use niche influencer for various influencer marketing campaigns. Consider the following ways niche influencers can increase your content marketing ROI for short-term and long-term results.
1. Word-Of-Mouth Marketing
Whether you hear about a great hairspray or a phenomenal manicurist from a friend, you’re more likely to check out the product or service because of trust. You trust your friend to give you good, reliable advice you can count on. In most cases, people look at online influencers as ‘friends in their heads’ that they will listen to and trust. So, if they say a product or service is awesome, it’s automatically accepted as truth. This can be one of the scary parts of social media when it comes to brands that are running scams. However, this can also be an amazing opportunity for honest companies and brands to gain traction and visibility. One of the main reasons why influencer marketing ROI can be so high is because people will believe the word of online influencers they trust.
2. Direct Exposure with Target Audience
Influencer marketing gives you direct contact with your target audience. When you define your ideal customer, simply look for an influencer that fits that description. Many people tend to follow influencers that they aspire to be like or influencers they can directly relate to. That relatability factor is really key. So, when an influencer has worked to cultivate a tribe of followers, they’ve done the heavy lifting for you. Your company won’t need to conduct extensive market research reports in order to figure out how to attract the right audience. Just head over to social media and tap into the audience of a few influencers to jumpstart the process.
3. Account Takeovers
If your company doesn’t already have a presence on social media, it’s time to open up the account. Whether your account is three days old or three years old, it never hurts to do a social media takeover with a popular influencer. This method will instantly allow you to gain more followers with the click of a button. During a social media takeover, an influencer redirects their followers to your page as the influencer will be producing content from your social media account. If your company is a beauty brand that’s collaborating with a beauty influencer, the influencer might come and spend the day at the company headquarters for a tour. Followers love to feel like they’re receiving behind-the-scenes, exclusive footage. Once the takeover is over, you’ll still have all of the followers that the influencer sent your way. If you do this type of process a few times a month with various influencers, you’ll continue to build a following of targeted consumers.
4. Affiliate Links, Commissions and Promo Codes
One of the best ways to measure the effectiveness of a brand deal is through the numbers. When an influencer promotes your brand, make sure they have a promo code that their followers can use. As an incentive, there’s typically a discount paired with that unique affiliate link. This also allows the influencer to earn a commission. Consider how many people actually use that code when you’re measuring how successful that particular campaign was. When a lot of people use that code, that tends to be a clear indication that this is an effective influencer and audience to tap into for future collaborations. It’s also important to consider the percentage of followers that are engaged with that particular influencer.
Influencer marketing ROI has great potential to work in almost any field. By using this method, you’ll be able to adopt a strong team of influencers who will help your products fly off the shelves and into the hands of your future consumers.
